A totally revamped checkout page for WPForms and WP Mail SMTP marketing sites focusing on increasing conversions. This is a customization of the EDD plugin checkout page (Easy Digital Downloads) and it had some challenges due to a rigid structure and a lack of WP hooks on version 2.x of the plugin. With it, I also developed the White Glove Setup single-service selling, which required sensitive changes in the checkout process that covered only subscription selling.
WPForms and WP Mail SMTP Checkout Page
